Thank you, Institute of Medicine

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

One story from yesterday that got loads of pickup is the recommendation by the Institute of Medicine that there be major changes in food marketing to children, such as having cartoon characters only promote healthy snacks. As well it should be. While parents should bear some of the responsibility for what their children eat, and young children are seldom in charge of their food-purchasing decisions, there’s no denying that advertising drives demand for such fare as Fruit

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in