Test drive a Volkswagen … inside a print ad

Headshot of Tim Nudd

Volkswagen in Norway is offering what it claims is the world’s first test drive inside a print ad. The ad, placed in several Norwegian magazines, presents a long stretch of road (there are summer and winter versions) and urges readers to download an app (developed by Mobiento) that lets you “drive” a car on the road by hovering your iPhone over it. You can test three different features of the vehicle—lane assist, adaptive lights and cruise control. Sure, it’s not quite as immersive as a real test drive, but it’s a nice idea executed well. All that’s missing is a mini Darth Vader to pop up and deliver the tagline. Via Markus Lind on Twitter.

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@nudd Tim Nudd is a former creative editor of Adweek.