Teenage Boys Are Suddenly Pregnant in Chicago’s Striking PSA Campaign

It's not just the girl's problem

Illinois and Wisconsin are currently overrun with pregnant teenage boys, thanks to the Chicago Department of Public Health. Man, that's fun to say. The CDPH's Office of Adolescent and School Health has rolled out a new teen-pregnancy prevention campaign that features pictures of pregnant teenage boys, and the accompanying text reads "Unexpected? Most teen pregnancies are." The intended impact is twofold. Along with the initial shock of seeing a pregnant boy, the ads hope to communicate that pregnancy prevention isn't just the girl's responsibility. They're risky images to run with, but I'm glad that the CDPH didn't try to make a joke out of it. If Junior taught us anything, it's that male pregnancy is no laughing matter. More images below.

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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.