TBWA Made a Provocative Floating Tribute to Syrian Refugees Who Died at Sea

200 gravestones in the water

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Last month, more than 200 gravestones appeared in the Mediterranean Sea, about 200 meters off the Aegean coast of Turkey. Made of waterproof styrofoam that resembled marble, and anchored with weights, each stone bore the name of a Syrian refugee who died in the water while trying to reach Europe. 

Created by TBWA\Istanbul for humanitarian aid group Support of Life, the "Sea Cemetery" bobbed on the waves like a cluster of buoys, eerie monuments to human tragedy. 

"Support to Life loved the idea of an elegant artful installation, instead of a hard-core political expression," İlkay Gurpinar, chief creative officer at TBWA\Istanbul, tells AdFreak.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in