Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
TBWA's new spots for Cetelem (a unit of BNP Paribas Bank) have been out in France for a while, but they're just gaining viral traction now. The series broadly lampoons shady credit firms by creating the fictional Bingo Credit ("The dishonest alternative"), an outfit with banknotes in vending machines, chesty babes on the phone bank and motorcycle couriers who deliver huge parcels of money. In other spots, Bingo's spokesman helps one guy finance a better-looking wife and another shop for a casket from his deathbed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in