For Tax Day, BBDO Tells the True Story of a Woman Who Tried to Write Off a Snickers Bar

It didn't go over so well

Tax Day isn't usually a time for great brand creativity, but BBDO New York goes the extra mile this year with a short documentary about an Arizona woman who tried to write off a Snickers bar in 2005.

She was audited, and the authorities took a dim view of her audacity.

Also, it's a true story. BBDO found the woman's case online, pitched her the concept and flew to her hometown in Arizona to shoot the film.


Client: Snickers

Spot: "The Snickers Write-Off"

Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Directors: Gianfranco Arena, Peter Kain

Creative Director: Peter Alsante

Associate Creative Director: Matthew Zaifert

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Dylan Green

Account Executive: Jocelyn Choi     

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Producer: Mona Lisa Farrokhnia

Music Producer: Julia Millison

Group Planning Director: Crystal Rix

Senior Planner: Alaina Crystal

Director: Evan Bernard

Director of Photography: Joseph DeSalvo

Line Producer: Koji Yahagi

Production Supervisor: Renee Haar

Projects Lead: Michael Gentile

Audio Engineer: Corey Bauman

Illustrator: Kieran Bergin

Editing: NO6

Editor: Ryan Bukowski

Executive Producer: Corina Dennison

Producer: Malia Rose

Colorist: Stephen Picano