Target Takes the Long View in This Beautifully Eloquent Ad for Pride Month

Becoming who you're meant to be

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"We're not born with pride. We take pride. Pride in celebrating who we were born to be."

That's the message of Target's #TakePride campaign for Pride Month, shared across the retailer's social channels this week, and led by an 80-second spot that mixes animation, live action and documentary footage to create a message about awareness and equality.

"We're not born knowing where our life will lead, the obstacles we'll face, the joy we'll find," the voiceover says.

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