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This PSA from mcgarrybowen, part of the Above the Influence campaign by the White House Office of National Drug Control Policy, is a refreshing departure from most social marketing, in that it's not condescending or hyperbolic and uses a fairly common occurrence to represent a larger problem. (They aren't exaggerating much, if this guy is any indication.) Fear of humiliation is a potent force among teens, and it will be hard for this girl to save face in the morning, even after she scrubs it clean.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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