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Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval.
While the earlier ads from Deutsch L.A. used real-life Ronald McDonalds as Taco Bell endorsers, this one ridicules the Golden Arches by having the sad-sack protagonist sing a reworked version of "Old McDonald"—to suggest that eating an Egg McMuffin is something you'd do 30 years ago, not today.
Perhaps inadvertently proving Taco Bell's post, the most recent post on McDonald's Facebook page is a Throwback Thursday image of the Egg McMuffin with the caption: "Groovin' since '72.
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