Swedish Ad Celebrates the Sweet, Sweet Music of Condoms

Simply pluck, scrape and blow

This pro-condom ad that art and production studio Kollektivet Livet made for Swedish sex advocacy group RFSU was never used, which is a shame because it was a neat idea. The music is arranged in an interesting way, and the tone is more playful than in most condom ads. I mean, condoms are supposed to be fun. And even if you're one of those sad-sack Forever Alone dudes on Reddit, this ad proves there's still room for condoms in your life, if not necessarily in your pants. Via Laughing Squid.


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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
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