Sweden Designs the First Summer Festival Poster You Can Climb On

3-D installation was photographed from 100 feet up

Snask, an agency in Stockholm, made a huge 3-D poster for this year's Malmö Festival, which is essentially a massive street fair that runs through the second half of August. The "poster" is actually a series of giant 3-D letters, numbers and shapes that took 14 people more than 900 hours to make.

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