Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BBDO phones in this doofus-dad spot to deliver the message that "Only AT&T's network lets your iPhone talk and surf at the same time." It's well executed and appealingly cast, with the actor playing the nerdy young father working hard at both changing baby (he fails, of course) and engaging in "guy talk" with his buddy (presumably kidless, oddly jivey-sounding) about a football game that diaper dude hasn't seen. Mom delivers a textbook "my-husband's-an-idiot" stare at the end.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in