Is This Surfing Ad From Roxy Apparel Too Sexy for Its Own Good?

Teaser with Stephanie Gilmore provokes outcry

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Surf and sports apparel brand Roxy's teaser ad for the Pro Biarritz 2013 surfing contest, which it's sponsoring, is more about butts than surfing, which hasn't sat well with some viewers. (See what I did there?) More than a few critics have sneered at the ad's focus on the surfer's body instead of her skills, and I have to say, I agree with them. The idea of not showing the woman's face was to have fans guess who she was—turns out it was Stephanie Gilmore, as you can see in the reveal video after the jump.



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