SunChips muffles noisy, biodegradable bag

Eighteen months after releasing a new biodegradable bag with much fanfare and a large ad buy, SunChips is mostly going back to the old bag until a less crinkly biodegradable alternative can be found. SunChips sales have dropped by 11 percent in the past 52 weeks—possibly in part due to the new bag, which people have said is just too damn loud, like lawnmower and jet-engine loud. There's even a Facebook group called "Sorry But I Can't Hear You Over This Sun Chips Bag," which has managed to attract almost 50,000 dissidents.