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Two very different kinds of out-of-home advertising stunts have been gaining traction lately—first, the sudden appearance of a spectacular, oversized prop designed to delight passersby; and second, an intricately choreographed sequence of fake pandemonium designed to terrify them. Examples of the former: UKTV's giant Mr. Darcy emerging from the British pond, and the giant Games of Thrones dragon skull washed up on the British beach. (The British love this stuff.) Examples of the latter: TNT's dramatic stunt on a quiet town square, as well as its sequel.
Now, M&C Saatchi has combined the two approaches with a larger-than-life stunt in Milan, Italy.
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