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Diesel's new campaign from Anomaly New York is just plain stupid. The risqué work celebrates stupidity as a kind of liberating antidote to intelligence, which, as we all know, can really ruin a good time. According to the brand's "Be Stupid Philosophy" clip posted below: "Stupid is the relentless pursuit of a regret-free life. Only stupid can be truly brilliant." The memorable ad above shows a woman lifting her bikini bottom to take a snapshot as a lion approaches from behind.
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