The strike is over—no thanks to advertising

First thing Tuesday morning, I flipped on New York 1, the local 24-hour news channel, expecting to see word that the threatened “work action” had been averted. No dice. I decided to work from home, while keeping on top of developments via NY1. The first commercial break featured a Transit Workers Union spot with workers explaining their case for walking off the job and stranding 7 million commuters. I was impressed at the speed of the delivery, if not the production values, and the choice to use workers to speak directly to pissed-off New Yorkers.