Stride helps fend off campus animal attacks

In a blatant but not unwelcome challenge to Wrigley’s 5 gum marketing, Stride has released a flavor called Spark, which has “flavor you can feel.” They’ve brought back the ram from the original Stride “Spit it Out” series but this time, instead of sucker-slamming the offending gum-chewer, the ram gets taken out by a spirited girl who wrestles it to the ground and lets loose a barbaric yawp that sends the creature running. If you look closely at the top of the Stride van, there's even has a subtle callback to the previous spot about ostrich attacks. It's worth noting that this is the first Stride spot by JWT New York where the gum-chewer actually escapes unscathed.  But with the whole Dodge chimp situation and how she woman-handles that thing, I do wonder how long it will be before PETA cries ram cruelty.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.