Stride Gum Makes a Gaming App That You Control by Chewing

"Everyone wants to control video game characters by chewing. Right? Right?!" Working off a brief that apparently read something like that, Stride Gum, Wieden + Kennedy London and Johnny Two Shoes have launched Gumulon, which uses the front-facing cameras of iOS devices to detect your mouth movements. By chewing, you can make a helmeted alien named Ace jump around to avoid the clutches of a prehistoric cave beast. Once Ace gets eaten, the camera take a shot of your crazily chewing face, which you can share on social media.