It doesn’t have the celebrity power of Stephen Colbert’s Americone Dream. But 5 Boroughs Ice Cream of New York City has a good thing going with one of its own special pints, Staten Island Landfill—a mix of brownies, fudge, crunchies and cherries in a vanilla base, with no actual smelly Manhattan garbage whatsoever. Predictably, it’s the company’s best-selling flavor. Just as predictably, the Staten Island borough president hates the name. He wants 5 Boroughs to change it to something like Ferry Berry, which 5 Boroughs won’t do.