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Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016.
The music streaming service has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that again combs through listener data, this time with an eye toward unusually named playlists.
Out-of-home placements will be up for six weeks in San Francisco, Los Angeles and New York featuring the creative below, which amusingly calls out playlist names like “sorry I lost your cat” and “I don’t know how to make a playlist.”
This campaign goes a step further this time, though, with three online videos featuring musical artists Alessia Cara, DNCE and D.R.A.M.,