Data & Insights Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names Out-of-home work, plus 3 celeb videosBy Tim Nudd|February 16, 2017Share By Tim Nudd|February 16, 2017Share Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016. The music streaming service has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that again combs through listener data, this time with an eye toward unusually named playlists. Out-of-home placements will be up for six weeks in San Francisco, Los Angeles and New York featuring the creative below, which amusingly calls out playlist names like “sorry I lost your cat” and “I don’t know how to make a playlist.” This campaign goes a step further this time, though, with three online videos featuring musical artists Alessia Cara, DNCE and D.R.A.M., who all marvel at their songs’ inclusion on oddly named playlists—which are then acted out in absurd fashion. Putting users at the center of the ads, and celebrating their peculiarities—which really just shows how they make the service their own—is a great choice by Spotify. This feels like a campaign that has great potential to keep evolving. CREDITS Client: Spotify Seth Farbman – CMO Jackie Jantos – VP Creative + Brand Strategy Alex Tanguay – Global Brand Director Christian Navarro – Associate Director – Brand Marketing Alex Bodman – Global Creative Director Rasmus Wangelin – Global Associate Creative Director Amy Ferris – VP Global Consumer Marketing Scott Marsden – Head of Global Media Neal Gorevic – Head of Marketing Strategy & Planning Becky Verhey – Consumer Marketing Agency: Wieden + Kennedy New York Executive Creative Director Karl Lieberman Creative Directors Erwin Federizo & Brandon Henderson Art Director NJ Placentra Copywriter Alex Ledford Head of Strategic Planning Dan Hill Head of Integrated Production Nick Setounski Senior Content Producer Jessica Griffeth Associate Content Producer Alexey Novikov Interactive Producer Sabrina Rahrovi Account Team Casey Jennings, Molly Friedman, Sydney Gayner Head of Art Buying Deb Rosen Senior Art Buyer Ali Berk Head of Project Management Yann Samuels Social Director Jessica Breslin Junior Social Strategist Carlos Tovar Group Media Director Ryan Haskins Associate Media Director Neil Sawhney Business Affairs Sara Jagielski, Justine Lowe, Lindsey Timko, Patrick O’Donoghue Broadcast Traffic Supervisor Sonia Bisono Traffic Coordinator Andy Hume Creative Services Director Chris Whalley Studio Manager Jill Kearton Studio Tara Kennedy, Kristen Althoff, Nathan Dalessandro Production Company O Positive Director Jim Jenkins EP/Producer Ken Licata Director of Photography Claudio Miranda Editorial Company Final Cut Editor Jeff Buchanan Assistant Editor Brandon Iben Post Producer Penny Ensley Post Executive Producer Sarah Roebuck VFX Company The Mill Senior Producer Bugs Russell Producer Adriana Wong Lead Flame Artist/Creative Director Jimmy Bullard/Jade Kim Mix Company Heard City Mixer Phil Loeb Executive Producer Sasha Awn Producer Andi Lewis Photographer Michael Schmelling Producer Pat Dougherty Retouching 150 Proof Adweek Adweek