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This campaign for Canadian retailer SportChek, from ad agency Bos and director Brian Lee Hughes, isn't so hot. It feels forced, and kind of derivative. But I dig the icy cube-chick in the spot below! Some dude lumbers down the corridor all bow-legged, doing a John Cleese silly-walk routine. "Ever seen the bike he rides to work every day?" the frost-queen asks. "I can imagine," a nerdlinger co-worker says. "Not as much as I can," she replies, with suddenly intense eyes.
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