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MediaDailyNews has a piece on Speedo’s efforts to “gain a beachhead as a fashion and lifestyle marketer.” Primarily, this seems to mean getting people to forget the only thing they associate with Speedo—i.e., the super-short swimming trunks made popular by such celebrities as Mark Spitz and Donny Deutsch. Speedo actually does have all kinds of sportswear lines, only one of which carries the unfortunate brand name of Fastskin. U.S. Olympic gold medalists Michael Phelps and Amanda Beard both endorse the brand, and Beard was scheduled to meet fans at a Speedo store in Key West on a recent episode of MTV’s The Real World.