Sony finally sets the Bravia bunnies loose

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Here it is, the third advertisement/event in Fallon’s multihued Sony Bravia campaign. This time we get Play-Doh bunnies frantically hopping around NYC. It’s a joyful production, and the Stones song is a nice fit. The humans in the ad are a bit distracting (we never look that good in stop-motion), but you could do worse things with two and a half tons of plascticine. Other early reviews: Shedwa loves it, Scamp doesn’t. UPDATE: Gizmodo says the commercial rips

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in