Sony back to just smashing up its products

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If there's one benefit to a crappy economy, it's that people set aside their wasteful ways and learn the importance of fiscal prudence. And yet, five seconds after the Dow broke 10,000, Sony apparently said, "Screw it, let's just start smashing really expensive consumer electronics together." And thus we have this captivating bit of elegant destruction from Sony Australia, which is offering a free PS3 when you buy a new Sony Bravia LCD TV. Of course, what you do with them is up to you.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in