Solar-powered print ad pushes green energy

Headshot of Tim Nudd

Here’s a cool example of “Show, don’t tell” advertising—a print ad that promotes green energy by being solar-powered itself. In the magazine, it’s just a black-and-white sketch. But held up to sunlight, it blossoms into full color—and added text appears, completing the thought. (Yes, the copy could be better. Maybe it should say, “Hold this page up to the sunlight.”) Created by BBR Saatchi & Saatchi in Tel Aviv for Israeli energy company Shikun & Binui Solaria. Via The Denver Egotist.


The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now


@nudd Tim Nudd is a former creative editor of Adweek.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}