Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

The angrier we are, the cheaper it gets


Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. 

The angrier the Internet, the cheaper the candy—to make everyone a bit happier. 

It seems like a pretty robust and responsive system, too. Created by Clemenger BBDO Melbourne, the Hungerithm—rolling out first in Australia—is built on a 3,000-word lexicon and analyzes around 14,000 social posts a day.

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