Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
This distressing "Grocery Store Lady" ad for Snickers doesn't compel me to buy candy so much as call child services. Those kids aren't right. They've got incredible balance, but they're not right. More to the point, who let someone dressed like that into the grocery store in the first place? BBDO may have failed Snickers with this ad, but more important, they've shown us that we're also failing our children. Via American Copywriter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in