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Parents grow increasingly frustrated as Siri-type phone assistants misunderstand their requests in a pair of 60-second Advertising Council PSAs from Publicis Kaplan Thaler.
The goal is to build empathy for kids with learning and attention issues—watch the ads to see how—and to introduce Understood.org, a cooperative effort among several nonprofits providing access to support and resources. A print ad reinforces the theme, showing a notebook page with a child's writing that's been erased many times, while the words "I want to be understood" remain.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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