Small Agency’s Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother

If you can't inspire them, confuse them

Headshot of Tim Nudd

Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome.

Nail, a small agency in Providence, R.I., invokes the hallowed names of Droga, Mother and Goodby, Silverstein & Partners in a series of cheeky new recruitment ads that acknowledge the greatness of those agencies—and then invite you to apply to better versions of them.

Three job ads posted on Google+ include links to, (the "tastier" version of Mother) and, each of which links through to Nail's site, where you can either apply for a job there (or if you're an "angry attorney," connect with a guy named Jeremy, who can hopefully talk you down).

Says the agency: "We are a small creative shop that competes for talent with big, famous creative shops. So we figured if we can't inspire young creatives to apply for a job here, at least we might be able to confuse them into it."

Via Disco Chicken.

@nudd Tim Nudd is a former creative editor of Adweek.