Six is enough

Headshot of Tim Nudd

Now we’re thinking. That was the first thought that came to us when we gazed upon this six-pack of wine being sold at Bashas’, a supermarked in Tucson, Ariz., where AdFreak is currently on location.

It’s a great concept. You pick from the store’s selection of wine, put it in your own super-sturdy 6-pack holder and get 10 percent off. A packaging revolution. Now all the store needs is a promotional tie-in with Advil for the morning after.

—Posted by Catharine P. Taylor

@nudd Tim Nudd is a former creative editor of Adweek.