Shatner Negotiates a Role as First Online College Commencement Speaker

Priceline half mocks, half celebrates e-learning

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Red alert! William Shatner is back as Priceline's Negotiator, delivering the first "online commencement speech for online universities" in this spot from Butler, Shine, Stern & Partners.

"Your diploma isn't just some PDF that you print out and frame," Shatner says, sporting a tasseled cap and hamming it up in his signature style for nearly two minutes. "I know that we've set the bar very high by saving travelers dolla dolla bills on Priceline.com, but I am confident that you can join me in the World Wide Web's Hall of Fame."

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