‘Tis the season for blockbuster holiday commercials. And we’re keeping track of all them right here. See below for all the Christmas marketing extravaganzas, and check back often, as we’ll be adding more executions as they break.
Spotify – 2018 Goals
Country: Global
Spotify unearths more hilarious user habits in global outdoor ads for the holidays.
Intermarché – J’ai tant rêvé
Country: France
A little boy puts Santa on a diet in grocery chain’s cute Christmas ad.
Air New Zealand – A Very Merry Mistake
Country: New Zealand
Air New Zealand’s Christmas ad takes the piss out of its own country’s accent.
Toyota – R+S
Country: U.S.
Lance Acord directed this sweet 100-second spot about a family and their beloved tree.
M&M’s – Bring Everyone Together with M&M’s
Country: Global
21 years later, M&M’s unwraps a sequel to its classic Christmas ad.
Samsung – Giving Is a Gift to Be Shared
Country: U.S.
Samsung’s sweet and diverse holiday ad features the world’s most deserving doorman.
Apple – Sway
Country: U.S.
Apple’s holiday ad, featuring a pair of dancers in a winter dreamscape, is as enchanting as you’d expect.
Old Spice – Ye Olde Exploding Yule Log
Country: U.S.
Agency: Wieden + Kennedy
Old Spice and Terry Crews bring you an explosive viewing experience for the holidays.
Lego – Christmas Film 2017
Country: Australia
Agency: CHE Proximity
Sensei Wu saves Santa, who saves Christmas, in Lego’s fun holiday ad.
Audi – Parking Lot
Country: U.S.
Agency: Venables Bell & Partners
Two Audi Sport drivers face off on the ultimate holiday battlefield: the mall parking garage.
Heathrow Airport – Heathrow Bears
Country: U.K.
Agency: Havas London
Heathrow brings back the holiday bears and tells their whole 50-year love story.
McDonald’s – Carrot Stick
Country: U.K.
Agency: Leo Burnett London
This McDonald’s Christmas campaign thinks less about Santa and more about his reindeer.
John Lewis – Moz the Monster
Country: U.K.
Agency: adam&eveDDB
John Lewis unveiled #MozTheMonster in its charming Christmas ad about friendship.
The Spanish Lottery – Danielle
Country: Spain
Agency: Leo Burnett Madrid
An alien falls to Earth in the Spanish Lottery’s lovely 18-minute Christmas ad for 2017.
Amazon – Give
Country: U.K./Global
Agency: Lucky General
Amazon’s holiday ad, full of singing boxes, is one of its cutest spots yet.
Debenhams – #YouShall
Country: U.K.
Agency: J. Walter Thompson London
Ewan McGregor narrates Cinderella for the social-media age in this cinematic Christmas ad.
Waitrose – #ChristmasTogether
Country: U.K.
Agency: adam&eveDDB
Waitrose’s holiday ad is a monochrome fantasy about getting snowed in with strangers.
Marks & Spencer – Paddington and the Christmas Visitor
Country: U.K.
Agency: Grey London
He said what? Marks & Spencer denied its G-rated Christmas ad contains an F-bomb.
Macy’s – Lighthouse
Country: U.S.
Agency: BBDO New York
Macy’s emotional holiday ad tears a page out of the U.K. retailer playbook.
Macy’s also rolled out three more holiday ads below, with charmingly subtle storytelling.
HP – Create Wonder in Your World
Country: U.S.
Agency: BBDO San Francisco
HP’s wonder-filled holiday ad brings a bit of magic to solitary city dwellers.
Poo-Pourri – You’ve Been Doing the Holidays All Wrong
Country: U.S.
Agency: No. 2 Productions
PooPourri adds another redhead as it tweaks its holiday advertising.
Dish – Christmas Special
Country: U.S.
Agency: Camp + King
This holiday campaign includes one Claymation spot, and one with Santa revealing his favorite Christmas movie. (But is it really a Christmas movie?)
Myer – Elf’s Journey
Country: Australia
Agency: Clemenger BBDO Melbourne and Aardman Animation
A disenchanted elf learns a Christmas lesson in this Aussie department store’s gorgeous ad.
TK Maxx – A White Christmas
Country: U.K.
Agency: Wieden + Kennedy London
This British holiday campaign promises lucky shoppers their own personal white Christmas.
eBay – Don’t Shop Like Everybody Else
Country: U.S.
Agency: 72andSunny
Don’t be like these horrible gift givers, say eBay’s new holiday ads.
Cost Plus World Market – The Performance
Country: U.S.
Agency: barrettSF
Sorry, reindeer. Llamas took over Cost Plus World Market’s cute Christmas ad.
David Jones – Now It Feels Like Christmas
Country: Australia
Agency: TBWA Sydney
This Australian department store tells the sweet Christmas tale of an expat gingerbread man.
Diesel – Say No to Uncool Wool
Country: Italy/Global
Agency: Publicis Italy
Diesel came up with a bonkers idea to get rid of ugly Christmas sweaters.
Penny – The Path
Country: Germany
Agency: Serviceplan
This supermarket’s Christmas ad is darker than the rest, and for good reason.
Asda – The Imaginarium
Country: U.K.
Agency: Saatchi & Saatchi London
The first big, colorful British Christmas ad of 2017 was a Willy Wonka-style tale.
