30 Festive Christmas Ads That Will Really Get You in the Holiday Spirit

Spotify – 2018 Goals

Country: Global
Spotify unearths more hilarious user habits in global outdoor ads for the holidays.

Intermarché – J’ai tant rêvé

Country: France
A little boy puts Santa on a diet in grocery chain’s cute Christmas ad.

Air New Zealand – A Very Merry Mistake

Country: New Zealand
Air New Zealand’s Christmas ad takes the piss out of its own country’s accent.

Toyota – R+S

Country: U.S.
Lance Acord directed this sweet 100-second spot about a family and their beloved tree.

M&M’s – Bring Everyone Together with M&M’s

Country: Global
21 years later, M&M’s unwraps a sequel to its classic Christmas ad.

Samsung – Giving Is a Gift to Be Shared

Country: U.S.
Samsung’s sweet and diverse holiday ad features the world’s most deserving doorman.

Apple – Sway

Country: U.S.
Apple’s holiday ad, featuring a pair of dancers in a winter dreamscape, is as enchanting as you’d expect.

Old Spice – Ye Olde Exploding Yule Log

Country: U.S.
Agency: Wieden + Kennedy
Old Spice and Terry Crews bring you an explosive viewing experience for the holidays.

Lego – Christmas Film 2017

Country: Australia
Agency: CHE Proximity
Sensei Wu saves Santa, who saves Christmas, in Lego’s fun holiday ad.

Audi – Parking Lot

Country: U.S.
Agency: Venables Bell & Partners
Two Audi Sport drivers face off on the ultimate holiday battlefield: the mall parking garage.

Heathrow Airport – Heathrow Bears

Country: U.K.
Agency: Havas London
Heathrow brings back the holiday bears and tells their whole 50-year love story.

McDonald’s – Carrot Stick

Country: U.K.
Agency: Leo Burnett London
This McDonald’s Christmas campaign thinks less about Santa and more about his reindeer.

John Lewis – Moz the Monster

Country: U.K.
Agency: adam&eveDDB
John Lewis unveiled #MozTheMonster in its charming Christmas ad about friendship.

The Spanish Lottery – Danielle

Country: Spain
Agency: Leo Burnett Madrid
An alien falls to Earth in the Spanish Lottery’s lovely 18-minute Christmas ad for 2017.

Amazon – Give

Country: U.K./Global
Agency: Lucky General
Amazon’s holiday ad, full of singing boxes, is one of its cutest spots yet.

Debenhams – #YouShall

Country: U.K.
Agency: J. Walter Thompson London
Ewan McGregor narrates Cinderella for the social-media age in this cinematic Christmas ad.

Waitrose – #ChristmasTogether

Country: U.K.
Agency: adam&eveDDB
Waitrose’s holiday ad is a monochrome fantasy about getting snowed in with strangers.

Marks & Spencer – Paddington and the Christmas Visitor

Country: U.K.
Agency: Grey London
He said what? Marks & Spencer denied its G-rated Christmas ad contains an F-bomb.

Macy’s – Lighthouse

Country: U.S.
Agency: BBDO New York
Macy’s emotional holiday ad tears a page out of the U.K. retailer playbook.

Macy’s also rolled out three more holiday ads below, with charmingly subtle storytelling.

HP – Create Wonder in Your World

Country: U.S.
Agency: BBDO San Francisco
HP’s wonder-filled holiday ad brings a bit of magic to solitary city dwellers.

Poo-Pourri – You’ve Been Doing the Holidays All Wrong

Country: U.S.
Agency: No. 2 Productions
PooPourri adds another redhead as it tweaks its holiday advertising.

Dish – Christmas Special

Country: U.S.
Agency: Camp + King
This holiday campaign includes one Claymation spot, and one with Santa revealing his favorite Christmas movie. (But is it really a Christmas movie?)

Myer – Elf’s Journey

Country: Australia
Agency: Clemenger BBDO Melbourne and Aardman Animation
A disenchanted elf learns a Christmas lesson in this Aussie department store’s gorgeous ad.

TK Maxx – A White Christmas

Country: U.K.
Agency: Wieden + Kennedy London
This British holiday campaign promises lucky shoppers their own personal white Christmas.

eBay – Don’t Shop Like Everybody Else

Country: U.S.
Agency: 72andSunny
Don’t be like these horrible gift givers, say eBay’s new holiday ads.

Cost Plus World Market – The Performance

Country: U.S.
Agency: barrettSF
Sorry, reindeer. Llamas took over Cost Plus World Market’s cute Christmas ad.

David Jones – Now It Feels Like Christmas

Country: Australia
Agency: TBWA Sydney
This Australian department store tells the sweet Christmas tale of an expat gingerbread man.

Diesel – Say No to Uncool Wool

Country: Italy/Global
Agency: Publicis Italy
Diesel came up with a bonkers idea to get rid of ugly Christmas sweaters.

Penny – The Path

Country: Germany
Agency: Serviceplan
This supermarket’s Christmas ad is darker than the rest, and for good reason.

Asda – The Imaginarium

Country: U.K.
Agency: Saatchi & Saatchi London
The first big, colorful British Christmas ad of 2017 was a Willy Wonka-style tale.