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When you’re a startup and Google is your competitor, free bottles of hot sauce aren’t enough to get visitors to your trade-show booth. Accoona, a 3-month-old Jersey City, N.J.-based search engine, took tchotchkes to a new level at last week’s Search Engine Strategies conference. SES’s 6,000 attendees got the chance to win a cherry-red Mini Cooper, which retails for $22,000, by filling out an entry form, getting it stamped at Accoona’s booth and picking up their free hot sauce.
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