This Scottish Poet's Ode to Laphroaig Will Tickle Your Ears Like Isle Rain on Heather

A mellifluous take on the 'Opinions Welcome' campaign


Listen to someone speak the Scottish dialect, and you'll quickly understand why poetry is part of that country's national heritage. In fact, every Jan. 25, Scotland celebrates Burns Night in honor of Romantic poet Robert Burns. 

To mark the occasion this year, Laphroaig asked another Scottish poet—and poetry slam world champion—Elvis McGonagall to give his opinion on Laphroaig.

The "Opinions Welcome" campaign from agency White Label has been going on for three years now, encouraging people to express how they really think the distinctive whisky tastes (either good or bad).

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