Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Adventures of Clumpy and Crumbly, the faux TV show from DDB San Francisco for Scoop Away cat litter, proves a theory I've long held: that animated clumps of cat urine have more talent than most sitcom actors. Well, Ray Romano, at any rate. The groovy "Keepin' It Together" theme song and retro clumps-about-town montage are more compelling than the opening sequences of most real sitcoms. In the episodes (see two more after the jump), Crumbly always falls apart, while Clumpy—who is made from Scoopy Away's high-quality clay—hangs tough.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in