Samsung Flips the Script on 'Can Do' Advertising for an App That Keeps You Awake While Driving

To stay safe, just don't do it!

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“Can do” spirit can only take you so far. Especially if you’re falling asleep behind the wheel—which can, of course, cost you your life and endanger others.

No matter how strong, bright or wakeful you fancy yourself, remember: No one can resist the sweet slumber song of Morpheus. When its comes to tired driving … just don’t do it!

That’s the message Cheil Spain delivers in the minute-long ad below for Samsung’s Copilot smartwatch app, which the agency helped develop.

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