Samsung Bluetooth thwarts dopey hunter

This Samsung Bluetooth ad by Cheil Worldwide shows off the device's versatility by placing it in a new environment. Instead of helping trendy city dwellers look like schizophrenics on the bus, which accounts for about 90 percent of my Bluetooth interaction, the hands-free phone helps a deer and eagle outwit a Ted Nugent type in the woods. OK, that's an unfair characterization—the Nuge would totally be wearing a loincloth. Nevertheless, it doesn't seem like the wildlife needs technology to outmaneuver that guy. Plus, now every other animal in the forest will think they're talking to themselves. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.