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The French Alzheimer's Association and Saatchi & Saatchi deliver a potent message in these frames. The text reads: "In France, 1 million people can't get hold of their memories." The photos are literally boarded up in various ways—people, places and experiences now inaccessible. The "walling off" visuals are powerfully ugly, and the surrounding rooms drab, overly formal and lifeless, adding to the mood of disorientation and malaise. Most chilling and ironic of all is the mere presence of the picture frames.
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