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As we’ve noted before, there are all sorts of promotional opportunities in the story of Jennifer Wilbanks, aka the runaway bride. The video currently circulating of Wilbanks mowing the municipal lawn as a way to pay back her local police department unveiled a new, if inadvertent, one: the intrinsic appeal of the “Life Is Good” baseball cap, which we’re hoping results in a nifty word-of-mowing spike in sales for Derry, N.H.-based Life Is Good, Inc.
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