Rum Ad Pities the Catfish and Its Gazillion Wasted Taste Buds

Bundaberg shows us 'Mother Nature's cruelest joke'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Here's one commercial that sort of got away from its creators. And that's a shame, because the animated catfish in this Bundaberg Red spot by Leo Burnett, Sydney, Australia, is a nice catch. The creature is pleasingly cute/ugly, and anthropomorphized just enough to be endearingly memorable but still realistic. Likewise, its polluted underwater home—littered with discarded shoes, toilet seats, tin cans, plungers and such—is well realized. We're told that with 18 times more taste buds than humans—located all over its body, in fact—the catfish is the butt of "Mother Nature's cruelest joke," doomed forever to savor the detritus of civilization with its fins and face, while we get to enjoy the smooth flavor of the Diageo rum brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in