Rum Ad Pities the Catfish and Its Gazillion Wasted Taste Buds

Bundaberg shows us 'Mother Nature's cruelest joke'

Here's one commercial that sort of got away from its creators. And that's a shame, because the animated catfish in this Bundaberg Red spot by Leo Burnett, Sydney, Australia, is a nice catch. The creature is pleasingly cute/ugly, and anthropomorphized just enough to be endearingly memorable but still realistic.

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