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Rhett & Link truly are one of a kind. Since meeting as first graders in Buies Creek, N.C., they've been inseparable. As filmmakers and musicians, they've made some of the kookiest, catchiest viral videos around. One particular passion—doing intentionally awkward, low-budget commercials for local businesses around the country—earned them the attention of the ad community, and of IFC, which eventually gave them their own show, Commercial Kings, to document their process of creating "viral masterworks."
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