Rhett & Link’s Greatest Hits: Their 10 Most-Viral Local Commercials

Is Robert Lee on top? Nope! Chuck Testa

Rhett & Link truly are one of a kind. Since meeting as first graders in Buies Creek, N.C., they've been inseparable. As filmmakers and musicians, they've made some of the kookiest, catchiest viral videos around. One particular passion—doing intentionally awkward, low-budget commercials for local businesses around the country—earned them the attention of the ad community, and of IFC, which eventually gave them their own show, Commercial Kings, to document their process of creating "viral masterworks." But amid the hundreds of videos they've produced over the years, which ones rose to the top—becoming the most viral of virals? Unruly Media crunched the numbers on social sharing of the duo's content and came up with a ranking of Rhett & Link's most viral videos ever. We've posted the top 10 below. The winner, by a large margin, is the Ojai Valley Taxidermy spot from 2011, which was produced as part of Commercial Kings, became a bona fide Internet meme and made a star of Mr. Chuck Testa. Also great are No. 2 and and No. 3, both from 2009—the Red House Furniture spot, which was the pair's first big commercial hit; and the Cullman Liquidation spot, which none other than Errol Morris called "the best commercial ever made." Meanwhile, the spoof anti-drug spot for Roller Kingdom, released just last week, is already up to No. 4.

@nudd Tim Nudd is a former creative editor of Adweek.