RG3 Clarifies Adidas Ad Saying He’ll Be Ready for Season Opener

Athlete backtracks a little on Twitter

Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial from 180LA, which declares that he's "all in for week 1." The 23-year-old Washington Redskins quarterback, who had knee surgery in January, tweeted out a link to the new spot on Tuesday—and then, about 15 minutes later, felt the need to backtrack a little on the ad's promise. "Feel like I need to say this … Although my goal is to start Week 1, that doesn't mean I will compromise my career to do so," he wrote. In another tweet, he added: "Starting Week 1 will be the result of healing, hard work, dedication & God's anointing. No rush, just determination." It won't be the result of an ad campaign, either. Otherwise, the new ad is pretty fun, as it explosively illustrates Griffin's voiceover suggestion that he (and every other forward-looking athlete) should "blow up last season." Of course, Redskins fans will be happy simply if he doesn't blow out his knee again.

UPDATE: We also have the 60-second version, not available on YouTube. Expand to watch full screen. Credits below.


Client: Adidas
Spot: "Blow Up"

Agency: 180LA
Executive Creative Director: William Gelner 
Creative Directors: Grant Holland, Gavin Milner
Copywriter: Zac Ryder
Art Director: Adam Groves
Head of Production/Managing Partner: Peter Cline
Head of Broadcast/Senior Producer: Natasha Wellesley
Director of Client Services: Chad Bettor
Account Director: Jerico Cabaysa
Account Manager: Paul Kinsella
Planner: Mitch Polatin
Business Affairs Manager: Nestor Gandia
Production Co.: Park Pictures
Director: Lance Acord
DOP: Lance Acord
Executive Producer: Mary Ann Merino
Line Producer: Aris McGarry
Production Designer: Jeffrey Higinbotham
Stylist: Kameron Lennox
Football Trainer: Simon Fathers
Casting Director: Michael Fisher

Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Executive Producer: Carol Lynn Weaver
Producer: Cristina Matracia, Meagen Caroll
Assistant Editor: Luke Mcintosh

Completion/Special Effects
Colorist: Adam Scott
Transfer Facility: The Mill LA

Online/VFX: A52
VFX Supervisor/Flame Artist: Patrick Murphy
CG Supervisor: Kirk Shintani
2D VFX Artist(s): Patrick Murphy, Steve Wolffy, David Parker
3D Artists: Ian Ruhfass, Vivian Su, Chris Janney, Joe Paniagua
Producer: Scott Boyajan
Executive Producer: Jennifer Sofio Hall, Megan Meloth

Recording Mix
Recording Studio: Eleven
Date: Feb 15th, 2013
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Executive Producer:  Caroline O'Sullivan

Music/Sound Design
Music Co: Human

Client Credits
Director of Brand Marketing: Britt Jorgenson
Director of Brand Communications & Digital Marketing: Chris Murphy
Sr. Brand Communications & Digital Manager: Minda Garvens
Brand Communications & Digital Specialist: Bryant Kohler