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OK, so the French Riviera was not the backdrop for this scene, no Lions were handed out, none of the celebrity speakers making their rounds at Cannes, like Issa Rae, Thandie Newton, Conan O’Brien and David Schwimmer, graced the crowd with their brilliance, but there were awards, plenty of rosé and a yacht on the Hudson River. That was more than enough for some of the unfortunate souls not at the 2018 Cannes Lions International Festival of Creativity.
“The fact is, a lot of people don’t get to make it over there for various reasons,” Reprise CCO Nick Childs told Adweek.