The real story behind TBS’s pie-fight ad

TBS is in hot water for a Real Gilligan’s Island promo in which models portraying Mary Ann and Ginger do battle in a rather suggestive pie fight. (Aren’t we used to this kind of thing after “Cat Fight”?) Anyway, TBS must’ve anticipated a backlash, because they’re all ready to capitalize with an accompanying “Behind the Scenes” video that treats the 30-second spot like it’s a cinematic masterpiece.

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