The real reason ‘Snakes on a Plane’ failed


The fangs are out for Snakes on a Plane, and probably for viral marketing too, given that the movie, which I think we can safely acknowledge had unprecedented buzz, pulled in a paltry $15 million at the box office over the weekend. The headlines read like this: Snakes

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in