Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Sure, there’s nothing new about a TV spot in which the competition fumes over a new product. And yes, Subaru just got done building an entire campaign around the concept. But I still got a few good laughs out of this ad by Ogilvy Beijing for the new Motorola Razr 2. Most impressively, they manage to make caricatures of their competitors without completely demonizing them. The peroxide-blond Nokia guys seem to have pretty nice digs, and the espresso-sipping Italians (from Telit,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in