This Radio Station Made Fun, Clever Use of Album Covers in Ad for Its Morning Show

Willy and friends try lip-syncing


Vancouver radio station Rock 101 has a TV spot for its "Willy in the Morning" oldies show, and it's actually good. No, really.

Titled "Covers," it shows people lip-syncing '80s and '90s pop songs (yes, we're all getting old) and posing with each song's album cover as a clever aesthetic hook. The guy mouthing "Sussudio" is a little too into it, especially considering how cornball Phil Collins got from there, but overall this is a smart pitch for a distinctly nonvisual medium.

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