Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Every once in a while, it's interesting to focus on missed opportunities in advertising. A perfect example is the disturbing absence of Jay Maynard, aka the Tron Guy, from Disney's insanely expensive three-and-a-half-year marketing bonanza for Tron: Legacy.
If you don't remember when Tron Guy went viral, you should know your memes better. Since appearing in his homemade spandex light suit in 2004, Maynard, a computer programmer and sys admin by trade, has appeared 16 times on Jimmy Kimmel Live, and had cameos on South Park, the "We Are the Web" net-neutrality PSA and, most recently, Tosh.0.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in